Will this car make you money on Turo?
Run the numbers before you buy. Acquisition cost, realistic rental income, operating expenses — down to ROI and payback period.
Step 1 — Vehicle Details
This is a worked example — a cheap, reliable economy car often nets a better return than an expensive one. Edit any field with your own car's numbers, or just click through to see how the analyzer works.
Step 2 — Find Cars For Sale
Real, filtered searches on the marketplaces hosts actually buy from — pre-filled with your year, make, model, and location. Each opens in a new tab.
Step 3 — Acquisition Costs
You already own this car — enter what you actually paid for it (used for ROI and payback math), then move on to how it's performing.
Defaults to $0 on purpose. Whether you owe sales tax on a used car bought from a private party (not a dealer) depends entirely on your state — confirm with your DMV before you buy, since rules and rates change.
No sales tax on any vehicle purchase: Alaska, Delaware, Montana, New Hampshire, Oregon.
Private-party sales specifically exempt (dealer sales are still taxed there): Arizona, Hawaii, Nevada — e.g. buying from an individual in Nevada, the DMV collects $0 in sales tax at registration.
Everywhere else: expect state (and sometimes local/county) sales or use tax collected at registration, based on your bill of sale or the DMV's own valuation of the car — even in a private-party deal.
Step 4 — Rental Income
In Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego & Seattle, Turo now pays a variable host share that climbs the further ahead a guest books — up to 100% on More Earnings for bookings 28+ days out. This calculator uses each plan's standard rate; bump your numbers up manually if you're in one of these markets and book mostly in advance.
Step 5 — Monthly Operating Expenses
Step 6 — Profitability Results
Cash ROI vs. True ROI: the numbers above are pure cash flow — they don't account for this car losing value over time. Industry rule of thumb: ~20% in year 1, then it slows down. Check KBB / Edmunds for a real comp on this exact car, then adjust below.
Free, no card required — sign up once to save this car to your Fleet and get instant AI advice.
Pricing
Start free, no card required. Upgrade when your fleet outgrows it — cancel any time, your data is never deleted.
Free
Run the numbers, build your first fleet.
- Full ROI Analyzer, no signup required
- 2 cars in your Fleet
- 3 AI Insights a month
- Expenses & Payouts ledger — 5 free entries, with receipt photos
- Learning Center — tips & AI coach
Pro
or $9/month
For hosts running this as a real business.
- Everything in Free, plus:
- Up to 10 cars in your Fleet
- Unlimited AI Insights
- Unlimited expense & payout tracking
- A/B Test Lab — run priced experiments on rate & policy changes
- Full Tax Center — mileage log, Turo report import, monthly & annual profitability reports
Less than one Turo cleaning fee a month.
Compare plans
| Feature | Free | Pro |
|---|---|---|
| Cars in your Fleet | 2 | 10 |
| AI Insights | 3 / month | Unlimited |
| Expenses & Payouts ledger | 5 entries | Unlimited |
| A/B Test Lab | — | ✓ |
| Tax Center (mileage, Turo import, reports) | — | ✓ |
| Data kept if you downgrade or cancel | ✓ | ✓ |
Why is Free so generous? Most hosts who love running real numbers here upgrade on their own once they're managing a fleet worth tracking properly — we'd rather earn that than gate the tool that gets you there.
Fleet Portfolio
Every car you've analyzed and added, rolled up into one P&L.
Sold Cars
No cars in your fleet yet
Run a car through the ROI Analyzer and hit “Add to Fleet.”
Expenses & Payouts
Snap it, sort it, stay tax-ready. Log real expenses and Turo payouts as they happen.
Log an Expense
Record a Payout
Recurring Expenses
Car washes, trackers, storage — anything charged on a schedule. Autopay items log themselves silently each cycle; everything else reminds you when it's due so nothing slips.
No recurring expenses yet — add car washes, subscriptions, or storage fees to stop re-typing them every month.
Ledger
No entries yet. Log your first expense or payout above.
Tax Center
Business settings, mileage, Turo report imports, and profitability reports — organized for when you (or your accountant) need them.
Business & Tax Settings
1099-K Threshold
Turo must send a 1099-K if you're paid over $20,000 and have more than 200 transactions in a year. Below that threshold you still owe tax on every dollar — you just won't get a form for it.
Standard Mileage Rate (2026)
72.5¢/mile for business miles Jan 1 – Jun 30, rising to 76¢/mile Jul 1 – Dec 31 (IRS mid-year increase). Log miles below — the correct rate is applied automatically by date.
Quarterly Estimated Taxes
If you'll owe $1,000+ for the year, due the 15th of April, June, September, and the following January. Confirm exact dates at IRS.gov — they shift for weekends/holidays.
General information, not tax advice — rules and thresholds change every year. Confirm specifics with a tax professional or IRS.gov.
Import a Turo Report
Upload the trip or earnings CSV you can export from your Turo host dashboard (Earnings → Documents) and we'll walk you through matching it to your fleet. No file handy? Log payouts manually on the Expenses tab instead.
Business Mileage Log
No mileage logged yet — add a trip above.
Profitability Reports
My Account
Your plan, usage, and billing.
Free Plan
A/B Test Lab
Stop guessing. Change one thing — price, minimum trip length, delivery — measure it, keep what wins.
New Experiment
No experiments yet
Create one above — the best hosts test relentlessly.
Learning Center
Field-tested playbook for profitable Turo hosting, plus an AI coach that sees your fleet numbers.
Ask the AI Coach
Best results come from naming a specific car and asking a couple of things at once — ROI/maintenance plus alternatives, like the example above.
Saved Insights
Insights you save will appear here.